About Audio Ads and Unknown Unknown￼
Can the audio ads be part of your acquisition mix ?
Innovation in audio ad formats doesn’t come around very often. Until now, just about the only variable has been how long they run with :15s and :30s dominating the audio ad landscape.
Pando launches it recently: http://pandoraforbrands.com/success-stories/
And some blogs are whispering about it : https://www.adweek.com/digital/googles-getting-into-programmatic-audio-ads-for-google-play-soundcloud-and-spotify/ https://martechtoday.com/pandora-rolls-out-new-dynamic-sequential-and-short-form-audio-ads-223350
We know that podcast are a good way to enforce a message to busy people in transport for example. Why not Audio Ads? It’s only a question.
Unknown Unknown : when you don’t know you have a problem and then you can’t fix it….
In business, few surprises are good. When you learn that, for example, a business process error has been preventing customers from completing their orders for over a week, you probably won’t be happy. You’ve just tripped over an “unknown unknown – the ones we don’t know we don’t know.”
Anodot in is blog turn it as an opportunity, let’s grab this piece of advice which is close to pure philosophy finally : https://www.anodot.com/blog/unknown-unknowns-are-big-data-opportunities/