Week #35 – Week 35 : management behavior in crisis, Asset Tokenisation, Most innovative countries and Emailing Birthday

1 – 8 management behaviors that drive change without crisis :
In this era of rapid market and technological change, I know I have to challenge my small business advisory clients to keep innovating and stay ahead of the game. As you can imagine, it is human nature to look for a stable and unchanging business process, after all the pivots and chaos of starting your business. Innovation driven only by crises is not leadership and growth.

2 – The World First Legally Protected Asset Tokenisation Case !

Recently, Ms. Zhang, the owner of a precious nephrite in Xinjiang, has converted a piece of nephrite that worth millions of CNY into ERC721 token on the Ethereum. It is known that Ms. Zhang decided to use the HashFuture’s Solution, which includes a “see-and-pay” legal agreement, meaning that any Ethereum account with the corresponding ERC721 token can redeem the specific nephrite. This ERC721 token will represent the nephrite and it can be freely traded and circulated on Ethereum. This case became the world’s first asset-tokenization case protected by legal rights.

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3 – Who are the most innovative countries ?

in % of the GDP invested in R&D

4- Email Marketing turned 40 this year, Now what ?

Earlier this year marked the 40th anniversary of the first mass marketing email. On May 3, 1978, a marketer for Digital Equipment Corporation named Gary Thuerk sent an unsolicited email pitch to 400 business prospects. Although the email blast resulted in an avalanche of privacy complaints, it served as the foundation of email marketing as we know it today.